Kinetic Visual Identity
A look into visual identities that utilize kinetic type systems to resonate and breakthrough. Rosie Garschina will explore the process behind building brands that utilize signature behaviors as a foundational element. She will show how creative tools can activate brands to embody a unique and memorable personality. Case studies will include the recent transformation of Paramount’s BET, the launch of streaming service AMC+, the refresh of Paramount’s TeenNick, and a newly minted kinetic identity for Sesame Street.
About Rosie Garschina
Rosie Garschina is a multi-disciplinary creative director with a 15-year tenure working in brand experience. She has helped brands such as Amazon, Apple, Spotify and Paramount develop smart and visually compelling solutions that create clarity and distinction.
Prior to Trollbäck+Company she was Creative Director at Interbrand NY and Sibling Rivalry leading large-scale rebrands and 360 campaigns. Most recently she led a reinvention of the entire BET ecosystem including BET+, BET Her, BET Jams and BET Soul. In 2019 she rebranded Viacom’s TeenNick which BrandNew named one of the top rebrands of the year. In 2018 she directed a global campaign for Spotify Premium that doubled their paid subscriber base and elevated the premium platform.
Passionate about the ability of design to transform business and culture, for four years she served on the Executive board of AIGA/NY curating events and experiences that emotionally resonated with the NY design community and their values. She is active speaking and judging around the country.