Fonts by Proxy: Charismatic, Performative, Histrionic
In the realm of visual identity, typography plays an outsized role in expressing a sense of time, place, and culture. This talk considers the expressive and functional dimensions of type, viewing typography as a kind of proxy for the organizations it represents. Illustrated with recent identity, exhibition and environmental graphic projects, Abbott presents the case for graphic designers as performers who are inspired by the charisma of letterforms.
About Abbott Miller
Abbott is a designer and writer whose work includes brand identity, environmental graphics, exhibitions, and interactive media. As a partner at Pentagram he has worked on a wide range of cultural and commercial projects. His exhibitions and books use typography, imagery and objects to create narrative environments designed for interpretation. In 2009 he received the Augustus Saint Gaudens Award for Art from his alma mater, The Cooper Union, and in 2014 he received the AIGA Medal; Abbott’s work has been acknowledged with numerous awards and is represented in the design collections of SFMoMA, The Art Institute of Chicago, and the Cooper Hewitt Design Museum.