Conference
Talk
Jesse Reed:
Why the font not?
Why Order decided to start a type foundry, the lessons learned from Standards Manual, and their consistent point of view of brand systems to retail fonts (with some thoughts on why you should start a foundry of your own).
About Jesse Reed
Jesse Reed is the managing partner of Order, a Brooklyn-based design office specializing in brand identity systems for a wide range of clients and industries. In addition to Order, he is the co-founder of Standards Manual, an independent publishing imprint, and Standards, a brand guidelines product. In 2021 he launched Order Type Foundry, an extension of the design office that will release commercial fonts from a new generation of type designers. Jesse is originally from Youngstown, Ohio and is a graduate of The University of Cincinnati.
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