Jesse Reed:
Why the font not?

Why Order decided to start a type foundry, the lessons learned from Standards Manual, and their consistent point of view of brand systems to retail fonts (with some thoughts on why you should start a foundry of your own).

This talk is scheduled to take place , 2022, at New York time (/UTC), as part of the main Typographics conference. Conference registration is required to attend in person.

About Jesse Reed

Jesse Reed

Jesse Reed is the managing partner of Order, a Brooklyn-based design office specializing in brand identity systems for a wide range of clients and industries. In addition to Order, he is the co-founder of Standards Manual, an independent publishing imprint, and Standards, a brand guidelines product. In 2021 he launched Order Type Foundry, an extension of the design office that will release commercial fonts from a new generation of type designers. Jesse is originally from Youngstown, Ohio and is a graduate of The University of Cincinnati.

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Presenting Partners

The Cooper Union Type@Cooper The Herb Lubalin Study Center

Platinum Sponsors

Google Fonts

Gold Sponsors


Silver Sponsors

Adobe Commercial Type A to A Studio Solutions Type Network Klim Type Foundry Poster House Typotheque Black [Foundry] The Press Room

Lead Sponsors

Cooper Hewitt Glyphs Occupant Fonts Dual Type TYPETR Universal Thirst HEX Projects And Repeat

Brass Sponsors

OH no Type Co. Font of the Month Club Production Type John Downer Trilon Graphics The Metropolitan Museum of Art Dinamo Remote Marketing Team Parachute Type Foundry

Pixel Sponsors

TypeTogether XYZ Type Moshik Nadav Typography Darden Studio Society of Scribes Ina Saltz R-Typography Arrow Type Emtype Comicraft Fonts Swell Type Cast Type Foundry Zetafonts Foundry Nuform Type CJ Type Fort Foundry Vermont College of Fine Arts

Association & Media Partners

Fonts In Use Type Directors Club Graphis Eye Magazine TYPE01 I Love Typography Typeroom

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