Matteo Bologna & Sean O’Connor:
From candies to caviar, how a font can extend its reach to the far corners of a brand

The newest epicurean destination in Manhattan’s Seaport is a sprawling array of restaurants, markets, and shops called Tin Building by Jean-Georges. As part of the brand development, Mucca produced a custom variable typeface to connect a leviathan array of applications. With letterforms as narrow as a ship’s mast or as wide as a sailor’s swagger, the font defines a design system as monumental as its world-famous chef.

This talk is scheduled to take place , 2022, at New York time (/UTC), as part of the main Typographics conference. Conference registration is required to attend in person.

About Matteo Bologna

Matteo Bologna

Matteo Bologna is the founder and creative director of the branding studio Mucca, a singular personality and industry leader whose multidisciplinary background has helped him build one of the most respected companies in design. Through his focused but fun-loving approach, he has earned strong client partnerships across countless industries, including Sephora, Barnes & Noble, Target, WeWork, Whole Foods, the legendary Balthazar in NY, and many others. He is a former board member of AIGA NY, associate faculty at the School of Visual Arts and Kean University, and president emeritus of the Type Directors Club.

About Sean O’Connor

Sean O’Connor

Sean O’Connor is a graphic designer, lettering artist, and typographer who combines an obsession with the minutia of letterforms with a big-picture approach to brand design. He’s happiest when using both his brain and his hands to create good work for good people. He has an affinity for dogs, Mexican food, and snowboarding but has not yet found a way to enjoy them all at once.

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Presenting Partners

The Cooper Union Type@Cooper The Herb Lubalin Study Center

Platinum Sponsors

Google Fonts

Gold Sponsors


Silver Sponsors

Adobe Commercial Type A to A Studio Solutions Type Network Klim Type Foundry Poster House Typotheque Black [Foundry] The Press Room

Lead Sponsors

Cooper Hewitt Glyphs Occupant Fonts Dual Type TYPETR Universal Thirst HEX Projects And Repeat

Brass Sponsors

OH no Type Co. Font of the Month Club Production Type John Downer Trilon Graphics The Metropolitan Museum of Art Dinamo Remote Marketing Team Parachute Type Foundry

Pixel Sponsors

TypeTogether XYZ Type Moshik Nadav Typography Darden Studio Society of Scribes Ina Saltz R-Typography Arrow Type Emtype Comicraft Fonts Swell Type Cast Type Foundry Zetafonts Foundry Nuform Type CJ Type Fort Foundry Vermont College of Fine Arts

Association & Media Partners

Fonts In Use Type Directors Club Graphis Eye Magazine TYPE01 I Love Typography Typeroom

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