Graphic Design is Easy
“Graphic Design is Easy” is an attempt to articulate a design process that rejects overthinking and embraces obvious, lazy, and reductive ideas. It stems from the belief that there might be unique clarity in the first idea that comes to mind in a given situation. Situation=inspiration, Context=content.
About Yotam Hadar
Yotam Hadar is a graphic designer, typographer and educator, interested in the potential of subtle gestures to create meaning and impact. He spent the last 15 years collaborating with clients and studios like Nike, Apple, Prada, Movement Research, Pentagram, Project Projects, 2x4 and Sagmeister & Walsh to create work across print, branding, environmental and interactive design that won accolades from the ADC, TDC, Tokyo TDC, Chaumont Festival, Graphis, and Brand New Awards, among others. A design educator since 2009, Yotam taught design and typography at Yale School of Art, Pratt Institute, Parsons School of Design and Rutgers University, and was a guest critic at RISD, SVA and NYU.